Merchandise

A new era of the United Energy Around the Bay 

This year’s jersey is more than just a bold design; it’s a celebration of movement, diversity, and the joy of riding in Melbourne. Inspired by the late arrival of spring and the city’s reawakening after winter, the vibrant colours and flowing contour lines reflect the energy, inclusiveness, and shared journey of every rider. 

From first timers to the seasoned cyclist doing their tenth+ 220 Classic, the design symbolises growth and possibility; starting small, dreaming big, and enjoying the ride. With shades of magenta, green, navy and burgundy, the jersey captures the natural beauty of the Bay and the 30+ year legacy of the event. 

It’s more than a jersey. It’s a symbol of Melbourne’s riding community; alive, connected, and ready for warmer days ahead. 

More than a jersey – A symbol of loving riding in Melbourne

Cuore’s exceptionally crafted jersey was designed with the bay in mind.

“The shape of the lines represent the map route, starting from a tiny shape and blending to the full Around The Bay circuit, showing that from small beginnings big things are achievable. The design aims to inspire younger riders and anyone starting out on their fitness journey who one day hope to conquer the full route and have a lot of fun in the process, it’s never a linear journey but that’s ok as long as it’s memorable and fun.”

• Vibrant Magentas and Purples evoke blooming flowers and the joyful energy of Spring and longer days. 

• Blues and Greens speak to the natural beauty of the Bay, from ocean views to parklands. 

• Deep Navy and Burgundy ground the palette, adding contrast and a sense of heritage, a nod to the 30+ year legacy of the ride. 

The colour layering isn’t random, it’s a reflection of the diversity of riders who make the event what it is. From kids on balance bikes to seasoned road warriors, every person adds to the ride’s colour and character.